J. J. Keller Names Steve Murray Head of Product and COO
J. J. Keller & Associates, Inc. announced the promotion of Steve Murray to Head of Product and Chief Operating Officer, effective October 1, 2026. Murray, a 30-year industry veteran, will oversee product strategy, development, and customer service, building on his leadership of Managed Services and Training & Consulting Services.

J. J. Keller & Associates, Inc., a North American leader in safety and regulatory compliance solutions, has promoted Steve Murray to Head of Product and Chief Operating Officer, effective October 1, 2026.
Murray’s elevation underscores J. J. Keller’s ongoing commitment to supporting transportation, human resources, and environmental health and safety professionals in safeguarding people and navigating complex regulatory obligations. In this newly established position, he will direct enterprise-wide product strategy, oversee the product development pipeline, manage solutions delivery, and lead customer service operations—reinforcing the company’s dedication to addressing customers’ evolving safety and compliance needs.
Murray joined J. J. Keller in 2013 and has since led multiple business units, including Managed Services and Training & Consulting Services, which together encompass more than 700 compliance experts, consultants, and trainers. With over 30 years of experience in general management of large fleet operations, customer service, sales, pricing, and recruiting, Murray brings a broad operational perspective to his new role.
“Steve’s knowledge of our customers, business, and solutions makes him well-suited to this role,” said Rustin Keller, President, CEO, and Vice Chairman of J. J. Keller. “His collaborative approach and focus on innovation and operational excellence will help us continue delivering practical, high-quality solutions and experiences for the professionals who rely on J. J. Keller.”
Since its founding as a family-owned enterprise in 1953, J. J. Keller & Associates, Inc. has been dedicated to protecting people and the businesses they operate. Today, the company serves more than 500,000 companies across North America, with associates making a significant impact across industries. Organizations in transportation, construction, manufacturing, utility, healthcare, and education rely on J. J. Keller’s expert insights to foster safe work environments and simplify complex regulations. They trust the company’s industry-leading advisors and comprehensive portfolio—including consulting, managed services, cloud-based and AI-powered platforms, training, labor law posters, PPE, and safety and compliance products—to safeguard workers, reduce risk, and build operational confidence. Learn more at jjkeller.com, and follow J. J. Keller on LinkedIn, X, Facebook, and Instagram.